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Applied acquires a assurtech american



11 April 2019 13:30

Photo : Freepik

Applied Systems has acquired TechCanary, an american company that offers a tool of customer management (CRM). The platform is in addition to sales tools and marketing Applied and will be integrated with the broker management system (BMS) Applied Epic.

The transaction ” is a sequel to the minority investment from Google in Applied in 2018 “. The company says that it ” demonstrates the willingness of the company to automate systems front and rear-stop-shop for all roles in a firm, an insurer or a general agent “.

Automate the process of sales and marketing

“In the era of digital insurance, the brokers, the insurers and general agents to focus more on the applications front desk to automate processes more effectively selling and marketing to prospects and customers,” says Reid French, ceo, Applied Systems. This transaction brings together the leading global provider of broker management systems and the main system of customer relationship management based on the platform Salesforce.comoffering an integrated solution that meets the automation needs of the sales and marketing of the system before the counter. “

“While the demand for automation of sales and marketing is rapidly increasing, we recognized that Applied had the possibility of benefiting from a portfolio of products wider and more comprehensive, as well as its technical resources and its support services,” adds Reid Holzworth, chief executive officer of TechCanary. This acquisition provides our customers access to new innovations and to a new scale in order to accelerate the growth of their business. “

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