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Aviva withdraws its group insurance serious diseases launched in may


Alain Thériault

September 17, 2018 11:30

After only a few months on its shelves, Aviva Canada has withdrawn its product group Insurance serious diseases of Aviva, launched at the beginning of the month of may 2018. In the meantime, the director-general, health, and personal accident responsible for the launch, Terri Mitchell, has retired.

This product that covered up to 24 diseases was the second of a range of health insurance from Aviva. He spoke to employers, associations and trade unions. Aviva was then told to continue with its strategy to launch health insurance products and personal accident in the canadian market, and want to continue to do so by taking advantage of its presence and of its international expertise.

Aviva said to have the intention of becoming the one-stop shop in Canada to meet all the insurance needs of businesses, as well as individuals.

Refresh the offer by accident

Aviva Canada has confirmed to the Journal of insurance the withdrawal of its product, in an email sent by his spokeswoman Priscilla Wong. “The product of collective insurance against serious diseases, has been abandoned for the time being, while we work to refresh our offer of accident insurance for small and medium-sized businesses “, explained Ms. Wong.

She added that the insurer is continuously looking for ways to improve and create the best products for its partners of distributions and its customers. At the launch, Aviva had said to distribute program group critical illness insurance through brokerage firms insurance with a subsidiary insurance, and insurance firms with a collective of people, independent. It is also one of these firms that had recently reported the withdrawal of the product in the Journal of the insurance.

A four arrivals

Ms. Wong clarified that Aviva has not yet found anyone to replace Ms. Mitchell. She announces, however, that the insurer has hired three new executives, including Peter Walker, to the post of head of technical underwriting.

“Peter has provided a broad expertise in pricing, which will play a pivotal role in our constant improvement of the insurance products, new and existing,” she pointed out.

Aviva has also just appoint a former Liberty Mutual, Bryant, Vernon, to the post of head of claims. In August, the insurer has appointed the former actuary ofIntact financial Corporation, Michel Dionne, as head of risk. In June, Aviva has appointed Nicole Fog chief information officer. Ms. Fog occupied a similar position with Travelers Canada.

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