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Empire Life launches new life insurance product with guaranteed issue



21 November 2018 13:30

Mike Stocks

Empire Life has launched the Protection guaranteed life, a new life insurance product with guaranteed issue offering a blanket lifetime warranty no questions asked on the health or life style.

“Life insurance guaranteed issue a general appeal for a number of consumer segments the key on the canadian market,” says Mike Stocks, vice-president and chief marketing officer, retail trade sector in the insurer.

“Even if we know that consumers seeking to cover the final expenses and that coverage would have been denied in the past could attract the consumers, we believe that Protection lifetime warranty will also attract consumers looking for convenience and speed. “

Empire Life advance that, unlike many life insurance products that are guaranteed available in Canada, Protection of life guarantee provides coverage up to $ 50,000 (depending on age), while offering features normally associated with a coverage, fully underwritten, such as the cash surrender value, the paid-up value and reduced the level of bonuses guaranteed.

“Our clients and advisors rely on us to be simple, fast and easy, stated Stocks. Protection life warranty greatly enhances that promise. Whether it is purchased online or with a simple application, get significant coverage has never been as simple, fast, and easy. “

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