May 28, 2019 09:30
From left to right : Jean Touchette, chairman and managing director of Info-Crime Montréal, the inspector Danik Guerrero of the SPVM division Metro (PDQ 50), Alain Legault, director of corporate communications & public relations of STM and Aldo Arcaro, vice-president of Info-Crime Montréal | Photo : Réjean Meloche
Thanks to its new partnership with the Société de transport de Montréal (STM), Info-Crime Montréal considers that it will carry out in June the most important visibility campaign in its history.
More than 200 buses will run on the transit network of the island of Montreal showing of “pannobus” in the likeness of Info-Crime Montréal.
This first major advertising campaign, with the name Fight crime with us, to enlist citizens to contact Info-Crime Montreal to convey information on the activities of a criminal nature. Of course, the famous phone number 514 393-1133 are to be disposed of in evidence and the message will specify that the transmission is always in any privacy and especially under the seal of anonymity. In addition, advertising will also serve to remind citizens that in some cases rewards may be rebates, ” explained Jean Touchette, president and CEO of Info-Crime Montréal.
Mr. Touchette said he also believes that this campaign will be beneficial to strengthen the security of the citizens on the island of Montreal.