21 September 2018 13:30
Photo : rawpixel
Since this week, all new life insurance policies issued by John Hancock, the us subsidiary of Manulife, will be fitted with the Vitality programme. The company says it does so in a ” willingness to dispose of the business model of life insurance-traditional “.
The existing font will add the program at the beginning of 2019. In Canada, Manulife has deployed a Vitality to all of its insurance policies temporarily in march last.
Adopt the well-being behavioral
“For centuries, the insurance model has primarily provided financial protection to families after the death, without improving the quality of life,” says Marianne Harrison, president and chief executive officer of John Hancock.
“We fundamentally believe that life insurers should be mindful of the duration and the quality of life of their clients. With this decision, we are proud to become the only american life insurance company to fully embrace the well-being behavioral and abandon the old way of doing business, ” she added.
Reward good habits of life
John Hancock offers the Vitality programme from 2015. Two levels are offered : Vitality GB offers discounts at merchants in exchange for data on the habits of life entered by the user in an application. On the other hand, Vitality PLUS allows the insured to buy a watch, the Fitbit or Apple Watch low cost and offers discounts at more merchants.
The insurer argues that the participants in the Vitality program live between 13 and 21 years, and generate 30 % less costs of hospitalization than the rest of the insured population. John Hancock is said to have started to offer this program in response to the fact that malnutrition and physical inactivity, and alcohol abuse and cigarette smoking cause more than 60 % of deaths globally, according to data from theOxford Health Alliance.