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Manulife brings together a portfolio of brands

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Writing

7 May 2019 11:30

Manulife financial has announced that it consolidated its various brands to the world for its wealth management activities and assets for institutional clients and individuals related to the pension plans. Of the thirty or so different names will now be brought together under the Management of Manulife securities.

The new name replaces, in particular, Manulife asset Management and John Hancock Asset Management. The brand however will not be used in the United States, where it will be put to the front the brand name John Hancock Investment Management.

“These activities were previously performed under several brand names, and by separate units in different markets. Investment management Manulife has grown to now include management expertise of wealth and investment in these three areas of complementary activity under a single brand in America, Asia and Europe, in order to better serve investors around the world, ” says Manulife.

Better use of the distribution network

The company asserts that this change will allow him to “better exploit its distribution network and its existing markets” and that it will be ” better positioned to grow its assets organically through amplification and awareness of its size and its offerings “.

“Management of Manulife securities provides its clients with the best range of products and solutions of wealth management and assets of Manulife and John Hancock through a brand and in a structure that is strong, unified and global, said Paul Lorentz, president and chief executive officer, wealth Management and asset World. Our value proposition depends on our commitment to help our customers achieve their goals as well as our management expertise of wealth and investment on the public and private markets, with a global model that can be implemented at the regional level. “

Investment management Manulife has assets under management and under administration of 837 billion as at 31 march, 2019.

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