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Manulife expands its Vitality programme to its clients, collective insurance


Andrea Lubeck

November 20, 2018 13:30

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The participants in the group insurance plans from Manulife will have free access to the Vitality programme to the insurer as soon as next spring. The platform uses mobile devices, such as watches connected and monitors activity to encourage participants to make healthy choices. According to Manulife, 8 million members across the world use the Vitality program.

Anne-Julie Gratton, a spokesman for Manulife, said in the Journal of insurance that the deployment will be a gradual process. “By the end of 2019-2020, 1.5 million employees will have access to Vitality. Others will be added as and to the extent that the deployment will be. “

Membership in the basic program is done on a voluntary basis on the part of employees. “Employers who wish to offer Vitality PLUS will have the opportunity to change their group insurance program with Manulife,” added Ms. Gratton.

Increase engagement and productivity

“We believe that the program Manulife Vitality will help to revolutionize the industry in canada benefits, supports Donna Carbell, senior vice-president, group Insurance. We also know that it is important for employers that their employees are in good health – this results in a mobilization and productivity, and an improvement of the health of the company. “

“For the past two years, The Vitality Group and Manulife have the common will to improve the lives of our clients individual insurance, adds Kailas Nair, vice-president, strategy and partnerships, The Vitality Group. Offer the program Manulife Vitality to employers represents, quite naturally, the expansion of our partnership. Canadian companies can take advantage of the improved state of health and well-being of their employees, which results in the reduction of costs related to health care and increased productivity of their workforce. ”

80 % of adults not active enough

Data from Statistics Canada cited by Manulife reveal that four adults out of five do not do enough physical activity per week (150 minutes of physical activity of moderate to vigorous per week). The insurer asserts that its Vitality program “is a commitment that people need,” using behavioral science and the customization of digital to get there.

According to Manulife, the preventable health issues are present in up to 86 % of the total national budget in health and absenteeism in the workplace costs more than $ 16 billion per year to the canadian economy. Factors related to lifestyle, physical inactivity, smoking, poor dietary habits, and excessive alcohol consumption are among the causes of chronic diseases. Among these, respiratory diseases, diabetes, cancer and cardiovascular disease.

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