19 March 2019 13:30
Photo : Freepik
Artificial intelligence and process automation make us fear the worst for canadian workers. However, a recent study by Mercer points out that if employers put in place a work experience more personalized, their employees will be better equipped to face the challenges of tomorrow.
Mercer has surveyed 7 300 business leaders, human resource executives, and employees from nine different business sectors and 16 countries. The consulting firm was then segmented the results by country.
In Canada, more than three-quarters (77 %) of canadian executives surveyed by Mercer believe that the world of work will undergo major changes in the current of the next three years.
The fear that generates the artificial intelligence
Mercer reveals that 53% of human resource managers of canadian respondents anticipate that their company will invest in solutions of artificial intelligence and automation. They anticipate that this could accentuate the uncertainty that can live for some employees.
In addition, one-quarter of canadian workers surveyed by Mercer say they perceive the arrival of artificial intelligence as a threat to their employment. In the United States, this proportion is about 20 %. This uncertainty is also reflected, according to the study, by the fact that two-thirds of Canadians want “a clear description of their responsibilities” at work. Mercer also stresses that employment security is one of the main reasons for which employees choose the company for which they work.
“From anticipation to action”
Gordon Frost, a member of the partnership and responsible for the area of career Mercer Canada, said that advances in technology will have to play their role within different work environments. “Thanks to them, the organizations have moved from anticipation to action to shape the future of work. As companies transform their models and business strategies to take advantage of the opportunities of the digital revolution, they are likely to go over the needs and aspirations of their employees. “
Enterprises are at risk of “flooding” their employees to force-multiply the changes and change process, ” adds Mr. Frost. In order to reduce the impact of the digital transition on workers, Mr. Frost says that he should change what he describes as ” the experience employee “, in order to create a collaborative work environment based on human interactions.
Collect data on the preferences of its employees
“For employers to shape a workforce that is successful, they must rely on data to create an experience for the employee custom while promoting connectivity “, said Mr Frost. In fact, the prioritization of the goals of the group within a company could help to further stimulate the employees, one can read in the report of Mercer.
Acquire personalized data about its employees would, according to Mr. Frost, to showcase their talents, but also to ensure that they resist effectively to the changes. Mr. Frost added that to adopt such an avenue would allow managers to ” make informed decisions about the size and shape that will take an organization to the future “. The companies would gain a tool to adapt their activities to the new realities of the market.
The importance of creating a resonance of the brand
Mercer also claims that create a resonance of the brand is becoming increasingly important for companies to attract talent within a company. The consulting firm noted that the canadian employees that it surveyed are more likely to work for a company that ensures that decisions related to pay and promotions are fair, and this in the proportion of twelve to one.