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RBC becomes the first insurer to launch a digital platform of well-being



July 17, 2018 09:45

Employees whose health care is covered by a group plan from RBC Insurance now have access to a digital platform, the program well-being. It is a free solution that aims to encourage participants to adopt healthy lifestyle habits through personalized experiences. RBC is proud to be the first insurer to launch such a platform.

Thus, eligible persons have access to a news feed customized to their preferences and health risks, in addition to information on the claims. They have been given personal challenges and business in order to adopt holy habits of life. The participants may be rewarded through a system of three levels, which provides cash back and discount.

“Thanks to the attractiveness of rebates and incentives, we can reach all types of users, not just those who are already in health and use of apps for health and wellness,” says Julie Gaudry, director general, main, group Insurance, RBC Insurance. Users are encouraged to regularly repeat the experience thanks to the rewards offered, and receive information that interest them personally, which can help them to adopt new habits of life and change their attitude to the well-being in a sustainable way. “

Increase the loyalty of employees

RBC says that healthy employees who know their employer cares about their well-being are more motivated and productive. The insurer cites statistics from Gallup, which show that employees who are highly motivated to allow a 41 percent reduction in absenteeism and increase in productivity of 17 %.

“We are aware of the importance of the welfare of employees and we know that an effective program can shape the culture of the workplace and increase productivity,” said Ms Gaudry.

Ms. Gaudry adds that some employers face obstacles when it comes time to put in place a programme of well-being and the operation of the system. “Our program of well-being digital allows employers to contribute to the welfare of their employees through a custom content that sparks their interest, motivates, educates and rewards of their healthy choices “, she says.

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