You are here

SSQ offers the electronic application with a Insurtech of Toronto


Alain Thériault

October 31, 2018 13:30

Photo : Freepik

SSQ Insurance offers the proposal electronically by a signed agreement with Now Solutions Group (NSG), a Insurtech of Toronto, with which the insurer is considering several other projects.

Under its agreement with NSG, SSQ Insurance has revealed offer now the proposal electronically to the financial security advisors who deal with his office. “The proposal online is available for advisers to SSQ financial services Firm exclusively “, said in the Journal of the insurance spokesman to the insurer, Danielle Rioux.

“The products can be accessed through the electronic application are for individual insurance products, insurance products, accident and disease. The electronic signature is available remotely and has also been developed by the NSG, ” revealed Ms. Rioux.

Multi-discipline practice

Registered with theAutorité des marchés financiers under SSQ Distribution, a hat main consisting of a number of other entities, including travel SecuriFADOQ and Sécurigroupe, SSQ financial services Firm is authorized to engage in insurance of persons, individual and collective, in damage insurance and financial planning. According to the enterprise Registrar of Québec, SSQ Distribution was incorporated on January 1, 2017.


In the field of electronic application, SSQ was always at the beginning of the year 2018 at a list of the latecomers ever more restricted. A survey of the Society of Actuaries (SOA) published in December 2017 predicted this decline.

In a comparative table published a few months earlier, WE had also revealed its plans to offer the electronic application in the next 12 months.

Increased efficiency

SSQ Insurance reports that integrate such a tool in his tech arsenal has allowed him to gain efficiency during meetings with the customer, to speed up the processing time, and provide an improved customer experience. The insurer adds that this gain contributes to the development of the network of advisors and the increase of the company’s sales in individual insurance.

“We have retained the services of NSG, a company of the category of Insurtech, for its agility and its range of advanced. The speed with which they took our issues, and their spirit of collaboration have made possible the delivery of a first draft in less than six months, ” said Eric Savard, vice-president, systems development and project portfolio management at SSQ Insurance.

Compliance and costs reduction

The Insurtech include its flagship product : InsuranceAssist, which allows advisors and their clients to establish a browsing experience that is reciprocal ” one-click “, she said. The technology is called Click, Call, Close.

It allows you to complete applications online, processing of transactions in compliance, and quickly enter into sales, ” proclaims also the company. “These sales systems tailored to reduce operating costs, improve the accuracy of the input information and reduce the time of treatment.”

Other tools to come

SSQ Insurance says it wants to develop sales solutions, innovative with his partner, whose mission is to provide support to transactional remote-to insurance companies, and financial services. SSQ announced that it will deploy many of these solutions in the course of the next year.

The partners will build on greater customization of the tools. “We are very pleased to be working with the team of SSQ Insurance to implement our technology to create sales tools which custom will have a positive impact on the activities of the company,” said Richard Woodruff, executive vice-president of sales of NSG.

Switchers CISCO

His choice, a young company little-known in order to establish his proposition connected distinguishes SSQ of the lot. Several of its competitors have adopted the solutions of firms well established, such Equisoft, Telus and iPipeline.

But the leaders of Now Solutions Group are not the latest arrivals. Before joining Cisco in 1996, Richard Woodruff has worked for Nortel. Co-founder and chief technology officer (CTO), Chris Curtis began his career 34 years ago in the area of derivative financial products in London. Chairman of the board and chief operating officer, Howard H. Thaw has among others specialized in encryption and computer security, over more than 30 years of experience.

Related posts

Leave a Comment