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What Is a Life Insurance Niche? | Q&A Fridays

What is a life insurance niche? We answer this question in today’s Quotacy Q&A Friday by explaining why some life insurance companies cater to different market shares and how knowing this can save you money.

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Video Transcript

Welcome to Quotacy’s Q&A Friday where we answer your life insurance questions. Quotacy is an online life insurance agency where you can get life insurance on your terms. I’m Jeanna and I’m Natasha.

Today’s question is what is a life insurance niche?

There are hundreds of life insurance companies and not all companies evaluate applications in the same way. Different life insurance companies cater to different health or lifestyle niches in order to stay competitive within this industry.

An example of a life insurance niche would be

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